Writing · Notes from the desk

Writing /06

Notes from the label and studio. We publish when we have something to say — usually when something has compounded enough to be worth writing about.

Label · MAR 2026 · 6 MIN

Why Catalogue Momentum Beats Release-Day Spikes

Eight catalogue records growing week-over-week without active marketing. The case for compounding over launching.

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LabelFEB 20264 MIN

Why MASHWRKS Signs Projects, Not Artists

We back records, not careers. Here's how the deal structure works — and why it's better for both sides.

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StudioFEB 20265 MIN

Inside The Post-Production Pipeline

How we keep four creator channels shipping weekly without quality drift. The studio's operational logic.

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LabelJAN 20267 MIN

The First Six Months Of A Mixtape

651K streams on Unruly's CMU Files. A look at what compounded — and what didn't.

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StudioDEC 20253 MIN

A Tour Of The Birmingham Studio

Two rooms, one console, and the fastest turnaround in the Midlands.

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IndustryNOV 20259 MIN

UK Rap Economics In 2025

Streaming pay-outs, sync money, and the math of catalogue royalties.

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